Data-Driven Insights Uncover Hidden Blockers in Your GTM
Understand and refine your sales processes, enabling informed decisions that optimise pipeline velocity and improve overall performance
PIPELINE VELOCITY OPTIMISATION
Four Pillars of Data-Led Pipeline Velocity
Data-Driven Process Insights
KPI Alignment
Pipeline Velocity Optimisation
Targeted Sales Process Improvements
Diagnose the current state by identifying inefficiencies and blockers in your sales pipeline through in-depth CRM data analysis
Create a structured Bowtie KPI framework to ensure ongoing visibility into pipeline performance and guide decision-making with the right metrics
Build strategies to improve the speed and efficiency of your pipeline, ensuring deals progress smoothly and sales cycles shorten.
Implement data-driven improvements in your sales process, qualification frameworks, and methods to optimise performance
Why a data driven view is essential |
In many revenue organisations, CRM data is primarily used for order booking and compensation planning. However, understanding and optimising your data is critical for making holistic GTM decisions.Without a clear view of where the problems lie, you may focus on the wrong fixes. Our service allow you to see the full picture, pinpoint the blockers in your data, and implement the right strategies to enhance pipeline velocity, conversion rates, and overall sales efficiency.
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What you get |
A clear understanding of your sales pipeline velocity and the key metrics that influence it, helping you make informed decisions on GTM strategy adjustments.A refined, data-driven sales process that is repeatable and optimised for identifying and eliminating bottlenecks in your pipeline.Insights into how to optimise key sales KPIs, ensuring you can focus on fixing the right problems—whether it’s sales behaviors, process gaps, or capability improvements.A comprehensive framework (Bowtie KPIs) integrated into your CRM and sales systems, providing ongoing visibility into pipeline health and performance. |
How it works |
01ASSESS
We begin by performing a thorough data audit to understand your current pipeline velocity, conversion rates, and other critical KPIs. This baseline assessment helps us identify the hidden blockers in your sales process02BUILD
We develop a tailored framework for your sales process, including Bowtie KPIs that provide visibility into the drivers of pipeline performance. This includes focusing on volume data, conversion rates, and time metrics03INTEGRATE
We integrate this data-driven framework into your existing CRM systems, ensuring that your technology supports your overall GTM strategy. This enables seamless tracking of pipeline velocity and other sales metrics04EXECUTE
We work with your team to implement targeted improvements in your sales process, method, and qualification frameworks based on the insights gathered from your data. This ensures every action is focused on improving the key metrics that drive revenue05SUPPORT & SCALE
We provide ongoing support to continually monitor the effectiveness of your sales processes and KPI performance, adjusting strategies as needed to ensure sustainable revenue growth |
Frank Slootman on High-Performance Culture
"Our companies ran at higher velocity, with higher standards and a narrower focus... Going faster, maintaining higher standards, and with a narrower aperture. The compound effect can be electrifying."
– Frank Slootman, CEO of Snowflake Computing
Technologies