Investors often lack the necessary visibility into a startup’s sales capabilities during due diligence. Without this insight, you risk backing startups with unrealistic forecasts or unscalable sales processes
- Lack of strategic sales insight during due diligence: You may struggle to assess a company’s sales competencies, making it difficult to judge whether the pipeline and forecasts are realistic
- Unscalable or non existant strategic sales processes: Early-stage companies often rely on founder-led, ad-hoc sales approaches, which aren’t sustainable as the company grows
- Over-optimistic sales forecasts: Founders may overestimate their ability to close deals, leading to missed revenue targets and financial strain
How We Help Before Investment
We provide comprehensive sales audits, helping you understand the current capabilities and risks before committing to an investment.
- Strategic Sales Competency Audits: We evaluate the sales infrastructure, team skills, and sales processes to give you a clear picture of the company’s ability to scale its sales efforts
- Strategic Sales Process Audits: We identify whether the startup has a repeatable, scalable sales process or is reliant on unstructured, founder-led sales
- Forensic Pipeline Audits: We inspect all deals to understand the actual quality of opportunities in the pipeline, provide real insights into how realistic sales forecasts are and the outline gaps in deals. Going beyond standard strategic sales qualification models
After an investment, startups often face significant challenges that impact their ability to grow and generate consistent revenue
- Inconsistent revenue growth: Startups may lack a structured sales process, leading to unpredictable sales performance
- Founder dependency: Many companies rely heavily on founders who have no sales experience hiring and managing new sellers or doing it themselves, which limits growth potential as the company scales
- Poor deal execution: Startups often struggle with effective sales process and pipeline management, leading to delays in closing deals
- Hiring mistakes: Without the right experience in hiring and training sales teams, startups can make costly mistakes that burn through cash
- Missed sales targets: Weak sales execution and a lack of urgency in the sales process often result in missed targets and financial strain
How We Help After Investment
We provide ongoing support to improve sales infrastructure and accelerate growth through structured processes and expert coaching.
- Guided Sales Process Playbook Development: We create repeatable, scalable sales processes tailored to the startup’s market and enterprise sales approach
- Live Deal Coaching: Our hands-on coaching helps founders and sales teams manage complex sales, improve deal qualification, and close deals faster
- Training and Hiring Support: We offer training for founders and sales teams, helping them manage long sales cycles and enterprise-level deals. We also assist in evaluating and hiring the right sales talent
- Pipeline Management Improvement: We provide real-time coaching to help startups manage their pipelines more effectively, ensuring quicker deal progression, identification of next best actions and faster deal advancement
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