Buyer journeys converging into a guided, cohesive process.

Helping teams build repeatable B2B sales outcomes with guided selling

The foundation of scalable, predictable revenue

Your go-to partner for aligning your sales process with the buyer’s journey and delivering a superior, buyer-centric experience.

Explore Your Options

Increase win rates by turning deal winning practices into repeatable processes integrated directly into sales workflow

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Equip buyers with the tools and content they need to build consensus & make decisions

Learn more

Solve hidden GTM blockers using data & refined sales processes

Learn more

Hands-on coaching that mitigates risks & moves deals to closed-won

Learn more

The Sales Repeatability You Need to Scale

We can help reduce the burden of strategic enablement projects you’re unable to get to

Codify proven strategies so every rep performs like a top performer
Uncover hidden GTM blockers to focus on what matters
Standardise processes to reduce variability and create consistency
Equip buyers with the tools to move deals forward and get to consensus
Achieve predictable growth: Drive repeatable, scalable revenue

See guided sales playbooks, buyer enablement and, data-driven sales optimisation

Translate Marketing into Frontline Sales Execution

We can help bridge the gap by aligning messaging, turning marketing insights into actionable sales content, and enable buyers with the right information to drive decisions.

Align teams: Codify messaging into a repeatable sales process
Create actionable content: Turn buyer insights into enabling resources
Improve lead conversation rates: improved discovery and sales feedback loops
Support sales execution: Provide clear, consistent messaging to empower buyers.

See guided sales playbooks and buyer enablement

Master the Sales Process and Close More Deals

Selling without formal training is daunting. We help you build confidence, close deals faster, and scale your startup with practical sales playbooks and live coaching.

Structure your sales process: Follow guided playbooks for every step of the sale
Close deals faster: Create urgency and build compelling business cases
Manage complexity: Navigate long cycles and buying committees confidently
Focus on results: Avoid dead-end deals and focus on high-potential opportunities

See live deal coaching and guided sales playbooks

Better Deal Execution: From Inconsistent Deal Reviews to Precise, Guided Coaching

Old Way: Random Execution

Without a detailed, buyer-aligned sales process or clear accountability measures, deal reviews vary wildly. Managers lack a unified coaching framework, and reps tackle deals haphazardly, producing inconsistent results.

New Way: Precise, Consistent Execution

Guided deal coaching leverages structured frameworks, metrics, and AI-driven insights. Managers can now track sales process adherence, identify deal risks and blind spots, plan effectively for key opportunities, and deliver targeted coaching. Reps execute consistently, stage by stage, ensuring higher-quality outcomes.

Better Playbooks: From Static Documents to Integrated, Actionable Resources

Old Way: Paper-based Encyclopedia

One big hairy “playbook.” A mish mash of topics. High double-digit page number. Off-the-chart word counts. Google Docs. Word. PowerPoint. Excel. PDF buried among hundreds of documents in your CMS. Not useful. Not used.

New Way: Integrated Sales Process Playbooks

Integrated Sales Process Playbooks. A library of specialised playbooks that coach sellers on what they need to say, ask, do, use and know at each stage of your sales process based on proven deal-winning practices available when they need it most - at the point of need, in the flow of work.

Better Rep Onboarding: From slow ramp-ups to fast, structured onboarding

Old Way: Lengthy Ramp-Up Times

New reps take months to ramp up, relying on disorganised resources and inconsistent support. This delays their ability to contribute to the pipeline.

New Way: Accelerated Onboarding with Playbooks

Guided Sales Playbooks provide new reps with a structured, repeatable process tailored to your sales methodology. This accelerates onboarding by equipping them with clear guidance on what to say, ask, and do at every stage of the sales process.

Better Discovery: From product pitches to consultative, buyer-centric conversations

Old Way: Product Pitches

Despite discovery methodology training, too many reps still over rely on PowerPoint and rush to pitch products. They too often do a poor job of engaging the buyer, exposing current state gaps and risks that you expertly and uniquely solve, and obtaining agreement for further engagement.

New Way: Consultative Buyer-Centric SME Conversations

Stage Guides include frameworks and prompts tailored for vertical markets, buyer personas, or use cases to enable even your most junior reps to confidently lead PowerPoint-free consultative discovery conversations that resonate with executive buyers and create need and urgency for your unique capabilities.

Better Training: From forgettable sessions to continuous, contextual reinforcement

Old Way: Forgetting Curve Guaranteed

Reps sit through days of training and take hours of online courses or skip them altogether. Despite certification, training doesn’t stick. Managers don’t coach. Reps revert to old behaviours.

New Way : Immediate, Constant, Contextual Reinforcement

From the classroom to the Deal Room. turn lessons into actions and managers can use team “Deal Huddles” for coaching deal-specific advancement and peer-to-peer learning. Consistent stage-specific skills reinforcement is now possible.

Better Buyer Engagement: From generic pitches to tailored, buyer-centric conversations.

Old Way: Generic Buyer Interactions

Reps deliver one-size-fits-all pitches, fail to engage buyer committees, and struggle to address unique pain points for different stakeholders. Buyers often feel misunderstood, delaying decision-making.

New Way: Buyer-Centric Enablement Tools

Guided Buyer Enablement equips buyers with tailored content, ROI calculators, and stakeholder-specific messaging to drive consensus and urgency. This ensures buyers are able to navigate internal discussions, accelerating consensus and decision-making.

Your Team Evolved

Sales effectiveness improved

Productivity increased

Confidence improved

Sales KPIs Improved

Increased win rates

Reduced sales cycles

Higher transaction values

Improved qualifying & discovery

More accurate forecasts

Faster To Impact

New hires

Sales method & process changes

Market shift & launches

New product launches

Messaging overhauls

I’ve experienced a lot of sales enablement initiatives. The Guided Selling Framework is the most powerful sales transformation project I've been involved with. It's become the cornerstone of all our sales interactions. We're genuinely excited about the opportunity to evolve our partnership further, aiming to significantly increase deal velocity.

Russell Palmer Head of Sales, IT Services, Konica Minolta UK

LiveGuru brought fresh insights to our enterprise sales approach, helping us navigate complex deals and secure buy-in. If you're facing strategic sales challenges, I recommend contacting them.

David Boon Founder & CEO, Dijuno

Working with LiveGuru has moved us to another level. Their direct approach and expertise in identifying and addressing core issues have been invaluable. They shifted our focus from product to problem centric which resulted in noticeable improvements in deal advancement.

James Fell Founder & CEO, Credit Canary

The LiveGuru team has been instrumental in providing live deal coaching, hosting impactful 1-2-many events, and laying the foundation of strategic sales for our founders. I am thoroughly impressed with the team's ability to provide clear and practical guidance and positive impact on deal advancement.

Damian Routley Chief Commercial Officer, The Founders Factory

"LiveGuru shifted our sales approach from product-centric to problem-centric. Through live deal coaching and a detailed sales process playbook, they not only moved our deals forward but also equipped us with a new set of tools. It's not about selling technology—it's about crafting joint business cases that tackle real business challenges and helping buyers buy."

Linda Bew Head of Commercial Partnerships, dijuno

Helping teams build repeatable B2B sales outcomes with guided selling

The foundation of scalable, predictable revenue

Your go-to partner for aligning your sales process with the buyer’s journey and delivering a superior, buyer-centric experience.

Our 4-step framework to achieve

repeatable sales outomes

Problems we help to solve

Inconsistent approaches across the team lead to unpredictable results

Best practices aren't codified or scaled, leaving teams underperforming

Reactive problem-solving prevents focus on long-term sales growth work

Revenue relies on a small group of sellers, risking team-wide scalability

Lack of a clear sales process causes deal delays and missed opportunities

Sales training is quickly forgotten, leaving teams to revert to old habits

Our enablement solutions

Guided Sales Playbook

Buyer Enablement

Data Driven Sales Optimisation

Guided Deal Coaching

Increase win rates by turning deal winning practices into repeatable processes integrated directly into sales workflow

Equip buyers with the tools and content they need to build consensus & make decisions

Solve hidden GTM blockers using data & refined sales processes

Hands-on coaching that mitigates risks & moves deals to closed-won

Who and how we help

Sales Leaders

Marketing Leaders

Founders Who Sell

The Sales Repeatability You Need to Scale

Translate Marketing into Frontline Sales Execution

Master the Sales Process and Close More Deals

A better way

Better Deal Execution: From Inconsistent Deal Reviews to Precise, Guided Coaching

Old Way: Random Execution

Without a detailed, buyer-aligned sales process or clear accountability measures, deal reviews vary wildly. Managers lack a unified coaching framework, and reps tackle deals haphazardly, producing inconsistent results.

New Way: Precise, Consistent Execution

Better Playbooks: From Static Documents to Integrated, Actionable Resources

Old Way: Paper-based Encyclopedia

One big hairy “playbook.” A mish mash of topics. High double-digit page number. Off-the-chart word counts. Google Docs. Word. PowerPoint. Excel. PDF buried among hundreds of documents in your CMS. Not useful. Not used.

New Way: Integrated Sales Process Playbooks

Integrated Sales Process Playbooks. A library of specialised playbooks that coach sellers on what they need to say, ask, do, use and know at each stage of your sales process based on proven deal-winning practices available when they need it most - at the point of need, in the flow of work.

Better Rep Onboarding: From slow ramp-ups to fast, structured onboarding

Old Way: Lengthy Ramp-Up Times

New reps take months to ramp up, relying on disorganised resources and inconsistent support. This delays their ability to contribute to the pipeline.

New Way: Accelerated Onboarding with Playbooks

Guided Sales Playbooks provide new reps with a structured, repeatable process tailored to your sales methodology. This accelerates onboarding by equipping them with clear guidance on what to say, ask, and do at every stage of the sales process.

Better Discovery: From product pitches to consultative, buyer-centric conversations

Old Way: Product Pitches

Despite discovery methodology training, too many reps still over rely on PowerPoint and rush to pitch products. They too often do a poor job of engaging the buyer, exposing current state gaps and risks that you expertly and uniquely solve, and obtaining agreement for further engagement.

New Way: Consultative Buyer-Centric SME Conversations

Better Training: From forgettable sessions to continuous, contextual reinforcement

Old Way: Forgetting Curve Guaranteed

Reps sit through days of training and take hours of online courses or skip them altogether. Despite certification, training doesn’t stick. Managers don’t coach. Reps revert to old behaviours.

New Way : Immediate, Constant, Contextual Reinforcement

From the classroom to the Deal Room. turn lessons into actions and managers can use team “Deal Huddles” for coaching deal-specific advancement and peer-to-peer learning. Consistent stage-specific skills reinforcement is now possible.

Better Buyer Engagement: From generic pitches to tailored, buyer-centric conversations.

Old Way: Generic Buyer Interactions

Reps deliver one-size-fits-all pitches, fail to engage buyer committees, and struggle to address unique pain points for different stakeholders. Buyers often feel misunderstood, delaying decision-making.

New Way: Buyer-Centric Enablement Tools

Guided Buyer Enablement equips buyers with tailored content, ROI calculators, and stakeholder-specific messaging to drive consensus and urgency. This ensures buyers are able to navigate internal discussions, accelerating consensus and decision-making.

Cost of inaction > Cost of action

Sales effectiveness improved

Productivity increased

Confidence improved

Increased win rates

Reduced sales cycles

Higher transaction values

Improved qualifying & discovery

More accurate forecasts

New hires

Sales method & process changes

Market shift & launches

New product launches

Messaging overhauls

LiveGuru brought fresh insights to our enterprise sales approach, helping us navigate complex deals and secure buy-in. If you're facing strategic sales challenges, I recommend contacting them.

Working with LiveGuru has moved us to another level. Their direct approach and expertise in identifying and addressing core issues have been invaluable. They shifted our focus from product to problem centric which resulted in noticeable improvements in deal advancement.

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