Strategic Sales Enablement for £3M to £20M B2B tech
Diagnose → Equip → Train → Coach → Analyse - with AI agents reinforcing in the flow of work - so execution improves, cycles shorten, and forecasts stand up in board reviews.
Trusted By



.png?width=300&name=dijuno_master_Purp_fire_rgb%20(1).png 300w, https://26726003.fs1.hubspotusercontent-eu1.net/hub/26726003/hubfs/dijuno_master_Purp_fire_rgb%20(1).png?width=600&name=dijuno_master_Purp_fire_rgb%20(1).png 600w)






Our Strategic Sales Enablement model
A five stage operating system Diagnose → Equip → Train → Coach → Analyse that codifies best practice into your workflow (CRM/LMS/CI, Co-pilot), upskills the team, embeds a coaching cadence, and links behaviours to KPIs. AI & agentic workflows reinforce every stage so win rate ↑, cycle ↓, forecast ±10%. Think of it as a practical operating system for sales execution.
Board level problems we fix

Inconsistent execution
No shared stage exits; discovery→demo leaks, unpredictable results.

Playbooks not in the flow
Guidance sits in docs, not CRM / seller UI.

Single threaded pipeline
6–10 stakeholders, but one contact carries the deal.

Ad hoc coaching
No common inspection lens; next best actions unclear.

Missing buyer consensus
No MAP/CFO case; approvals stall.

Forecast without proof
Hygiene gaps; enablement impact not tied to KPIs.
B2B buying is complex - "77% of buyers describe their last purchase as very difficult"; your system must simplify and prove progress.
Our sales enablement solutions
Guided Sales Playbook (Equip + Train)
Manager Coaching & Deal Inspection (Coach)
RevOps & Impact (Analyse)
Stage gated guidance + buyer assets in the flow of work; reps stop doing “their thing” and start doing the best thing.
A repeatable inspection rhythm with MEDDICC/SPICED lenses, risk flags and next best actions that move this quarter’s pipeline and improve forecast accuracy.
Bow-tie analytics, hygiene and a board-grade dashboard that ties enablement → behaviours → win-rate, cycle, ACV, forecast variance.
Who we help (and how)
Sales Leaders (CRO / VP Sales)
Founder CEOs
Get repeatability without the cognitive lift
-
Codify top-performer deal execution into a playbook your whole team can run.
-
Install a manager inspection rhythm focused on risk & next best actions.
-
Use agentic workflows to speed prep, follow-ups and MAP/exec summaries.
-
Add a proof layer tied to stage conversion, cycle time, ACV and forecast variance.
Replace heroics with a system.
-
Codify top-performer deal execution into a playbook your whole team can run.
-
Install a manager inspection rhythm focused on risk & next best actions.
-
Use agentic workflows to speed prep, follow-ups and MAP/exec summaries.
-
Add a proof layer tied to stage conversion, cycle time, ACV and forecast variance.
A better way
Deal execution
Old: Ad‑hoc reviews, variable coaching, everyone doing something different.
New: Guided deal execution, coaching + deeper consistent opportunity inspection with AI assistance.
Playbooks
Old: Static documents.
New: integrated stage guides in CRM, enablement platform, custom UI with seller & buyer assets at the point of need.
Onboarding & training
Old: Long ramps, forgettable sessions.
New: Deal execution set against custom sales process, qualification and sales method.
Discovery
Old: Product first, single threaded ends in no next step.
New: Consultative point of view based discovery and business case head start.
Buyer engagement
Old: Generic decks.
New: Custom digital sales room aligned to how and why the prospect buys.
Cost of inaction > Cost of action
Effectiveness ↑, productivity ↑, confidence ↑
Win-rate ↑, cycle ↓, ACV ↑, forecast accuracy ↑
New hires, product launches, GTM pivots
What others say
I’ve experienced a lot of sales enablement initiatives. The Guided Selling Framework is the most powerful sales transformation project I've been involved with. It's become the cornerstone of all our sales interactions. We're genuinely excited about the opportunity to evolve our partnership further, aiming to significantly increase deal velocity.

LiveGuru brought fresh insights to our enterprise sales approach, helping us navigate complex deals and secure buy-in. If you're facing strategic sales challenges, I recommend contacting them.

Working with LiveGuru has moved us to another level. Their direct approach and expertise in identifying and addressing core issues have been invaluable. They shifted our focus from product to problem centric which resulted in noticeable improvements in deal advancement.

The LiveGuru team has been instrumental in providing live deal coaching, hosting impactful 1-2-many events, and laying the foundation of strategic sales for our founders. I am thoroughly impressed with the team's ability to provide clear and practical guidance and positive impact on deal advancement.

"LiveGuru shifted our sales approach from product-centric to problem-centric. Through live deal coaching and a detailed sales process playbook, they not only moved our deals forward but also equipped us with a new set of tools. It's not about selling technology—it's about crafting joint business cases that tackle real business challenges and helping buyers buy."

Insights

.jpeg?width=1230&height=351&name=AdobeStock_935154662%20(1).jpeg)
.jpeg?width=1230&height=689&name=AdobeStock_1141265686%20(1).jpeg)
THE FUTURE OF B2B BUYING?
Win More B2B Sales Deals in an AI-Enabled Era: A Primer on Buyer Enablement.jpeg?width=1230&height=689&name=AdobeStock_915722110%20(1).jpeg)
SALES REPEATABILITY
The Why & How of Sales Repeatability.jpeg?width=1230&height=1230&name=AdobeStock_524651407%20(1).jpeg)
B2B SALES PLAYBOOK
Practioners Guide to Ceating a B2B Sales Playbook
Technology partners










GET IN TOUCH
Contact us
Let’s connect to explore how we can help you activate real change in your organisation.