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Strategic Sales Enablement for £3M to £20M B2B tech

 

Diagnose → Equip → Train → Coach → Analyse - with AI agents reinforcing in the flow of work - so execution improves, cycles shorten, and forecasts stand up in board reviews.

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Our Strategic Sales Enablement model

A five stage operating system Diagnose → Equip → Train → Coach → Analyse that codifies best practice into your workflow (CRM/LMS/CI, Co-pilot), upskills the team, embeds a coaching cadence, and links behaviours to KPIs. AI & agentic workflows reinforce every stage so win rate ↑, cycle ↓, forecast ±10%. Think of it as a practical operating system for sales execution.

Strategic Sales Enablement model—Diagnose, Equip, Train, Coach, Analyse—surrounded by AI & Agentic Reinforcement; center outcomes: win rate ↑, cycle ↓, forecast ±10%.

Board level problems we fix

Workflow

Inconsistent execution

 
No shared stage exits; discovery→demo leaks, unpredictable results.
 
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Playbooks not in the flow

 
Guidance sits in docs, not CRM / seller UI.
 
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Single threaded pipeline

 
6–10 stakeholders, but one contact carries the deal.
 
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Ad hoc coaching

 
No common inspection lens; next best actions unclear.
 
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Missing buyer consensus

 
No MAP/CFO case; approvals stall.
 
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Forecast without proof

 
Hygiene gaps; enablement impact not tied to KPIs.
 
B2B buying is complex - "77% of buyers describe their last purchase as very difficult"; your system must simplify and prove progress.

Gartner

Our sales enablement solutions

  • Guided Sales Playbook (Equip + Train)

  • Manager Coaching & Deal Inspection (Coach)

  • RevOps & Impact (Analyse)

Stage gated guidance + buyer assets in the flow of work; reps stop doing “their thing” and start doing the best thing.

A repeatable inspection rhythm with MEDDICC/SPICED lenses, risk flags and next best actions that move this quarter’s pipeline and improve forecast accuracy.

Bow-tie analytics, hygiene and a board-grade dashboard that ties enablement → behaviours → win-rate, cycle, ACV, forecast variance.

Who we help (and how)

  • Sales Leaders (CRO / VP Sales)

  • Founder CEOs

Get repeatability without the cognitive lift

  • Codify top-performer deal execution into a playbook your whole team can run.

  • Install a manager inspection rhythm focused on risk & next best actions.

  • Use agentic workflows to speed prep, follow-ups and MAP/exec summaries.

  • Add a proof layer tied to stage conversion, cycle time, ACV and forecast variance.

See guided sales playbooks, buyer enablement and, data-driven sales optimisation

Replace heroics with a system.

  • Codify top-performer deal execution into a playbook your whole team can run.

  • Install a manager inspection rhythm focused on risk & next best actions.

  • Use agentic workflows to speed prep, follow-ups and MAP/exec summaries.

  • Add a proof layer tied to stage conversion, cycle time, ACV and forecast variance.

See live deal coaching and guided sales playbooks

A better way

Deal execution

Old: Ad‑hoc reviews, variable coaching, everyone doing something different.
 
New: Guided deal execution, coaching + deeper consistent opportunity inspection with AI assistance.

Playbooks

Old: Static documents.
 
New: integrated stage guides in CRM, enablement platform, custom UI with seller & buyer assets at the point of need.

Onboarding & training

Old: Long ramps, forgettable sessions.
 
New: Deal execution set against custom sales process, qualification and sales method.

Discovery

Old: Product first, single threaded ends in no next step.
 
New: Consultative point of view based discovery and business case head start.

Buyer engagement

Old: Generic decks.
 
New: Custom digital sales room aligned to how and why the prospect buys.

Cost of inaction > Cost of action

Your Team Evolved

Effectiveness ↑, productivity ↑, confidence ↑

 

Sales KPIs Improved

Win-rate ↑, cycle ↓, ACV ↑, forecast accuracy ↑

Faster To Impact

New hires, product launches, GTM pivots

What others say

Insights

Technology partners

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